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by Philip Kotler : The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)

ISBN : #3662484897 | Date : 2016-05-19

Description :

PDF-00bdc | This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret … The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)


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[Pub.20APw] The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series) PDF | by Philip Kotler


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MIGHTY MARKETER Guide Making Freelancer PDF 3615002db

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THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer PDF




by Lori De Milto : THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer

ISBN : #1634900537 | Date : 2015-01-01

Description :

PDF-c0bd8 | The Mighty Marketer offers freelancers everything they need to know to use marketing to build their business and make more money. De Milto offers practical insights, examples, tips, and resources on developing high-impact, low- or no-cost marketing tools, building a strong network and a trustworthy reputation, getting repeat business and referrals, and more…. THE MIGHTY MARKETER: Your Guide to Making More Money as a Freelancer


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High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals PDF




by Idris Mootee : High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals

ISBN : #0973130822 | Date : 2004-09

Description :

PDF-6ed32 | Book by Mootee, Idris… High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals


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Marketing Communications: Offline and Online Integration, Engagement and Analytics PDF




by P. R. Smith : Marketing Communications: Offline and Online Integration, Engagement and Analytics

ISBN : #0749473401 | Date : 2016-02-28

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PDF-91658 | Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred s… Marketing Communications: Offline and Online Integration, Engagement and Analytics


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Preparing for Today’s Global Job Market: From the Lens of Color PDF




by C. Robinson-Easley : Preparing for Today’s Global Job Market: From the Lens of Color

ISBN : #1137354054 | Date : 2013-09-19

Description :

PDF-d3840 | From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today’s global job market that moves significantly beyond strategies associated with simply developing a resume, cover letter or business plan…. Preparing for Today’s Global Job Market: From the Lens of Color


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Co Creation Learning Concepts SpringerBriefs Business PDF C4db38e60

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Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business) PDF




by K.B. Akhilesh : Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business)

ISBN : #8132236777 | Date : 2017-01-05

Description :

PDF-eb64a | This book introduces readers to co-creation — a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation … Co-Creation and Learning: Concepts and Cases (SpringerBriefs in Business)


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App-Entwicklung – effizient und erfolgreich: Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen (German Edition) PDF




by Christian Aichele : App-Entwicklung – effizient und erfolgreich: Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen (German Edition)

ISBN : #3658136847 | Date : 2016-07-27

Description :

PDF-5e8db | Dieses Buch ermöglicht durch die Darstellung fachlicher und technologischer Grundlagen sowie der Beschreibung notwendiger Aktivitäten zur mobilen Anwendungsentwicklung einen Einstieg in die Thematik. Anhand eines standardisierten Vorgehensmodells werden die einzelnen Phasen der mobilen Anwendungsentwicklung aufgezeigt und die Unterstützung der phasenbezogenen Aktivitäten durch den Einsatz etab… App-Entwicklung – effizient und erfolgreich: Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen (German Edition)


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Marketing Horizons Perspective Proceedings Developments PDF 594844f34

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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Information Communication Technologies: Concepts, Methodologies, Tools, and Applications PDF




by Craig Van Slyke : Information Communication Technologies: Concepts, Methodologies, Tools, and Applications

ISBN : #159904949X | Date : 2008-04-30

Description :

PDF-72a46 | The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence. Information Communication Tec… Information Communication Technologies: Concepts, Methodologies, Tools, and Applications


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Wal-Mart’s Marketing Strategy PDF




by Trevor Clinger : Wal-Mart’s Marketing Strategy

ISBN : # | Date : 2015-01-07

Description :

PDF-eb247 | Myself and my fellow classmates at an undergraduate university have done some research on how Wal-Mart markets there products, and what promotional strategies and other supplemental marketing techniques the firm uses to be one of the most profitable businesses in the world. We went into every deep detail on Wal-Mart’s marketing mix, and have completed this paper for a final assignment for a colleg… Wal-Mart’s Marketing Strategy


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: Markets, Information and Communication: Austrian Perspectives on the Internet Economy (Routledge Foundations of the Market Economy)

ISBN : #0415308933 | Date : 2003-10-23

Description :

PDF-aa4cc | The internet bubble which peaked in size in 2000 is now well and truly burst. As with all bubbles, there are varying explanations for its occurrence, but the hype which surrounds the internet has shouldered a lot of the blame. There is however, no doubt that the internet has significantly changed the way people live, think and do business.This impressive volume presents the Austrian school of thou… Markets, Information and Communication: Austrian Perspectives on the Internet Economy (Routledge Foundations of the Market Economy)


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The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer PDF




by Lori De Milto : The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer

ISBN : #1632633884 | Date : 2014-08-01

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PDF-23327 | Learn everything you need to know to make more money as a freelance medical writer in this easy-to-follow marketing guide. Whether you’re a new, aspiring, or seasoned freelance medical writer, you’ll discover proven, practical steps to start marketing your business in days. Discover:

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by Christopher Barger : The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)

ISBN : #0071768254 | Date : 2012-01-10

Description :

PDF-cf467 | Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Socia… The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)


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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies PDF




by Dirk Nicol : Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

ISBN : #013309491X | Date : 2013-05-03

Description :

PDF-3ec49 | Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the ent… Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies


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by Michael A. Cusumano : Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft

ISBN : #0684863456 | Date : 2000-01-12

Description :

PDF-3684d | Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it emplo… Competing On Internet Time: Lessons From Netscape And Its Battle With Microsoft


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